KY Intense: Shocked

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Released:	March 2009
Advertiser:	K-Y
Agency:	Mother NY
Country:	USA
Tags:	Toiletries and Pharmaceuticals

Credits:

K-Y Intense is a new product from Johnson & Johnson designed to enhance female arousal. The spots from Mother New York feature different types of couples talking about the amazing effects of this product. Of course, Mother couldn't literally describe the effects so some metaphors needed to be used instead.

Client: K-Y
Agency: Mother, New York
Creative Director: Linus Karlsson,
Paul Malmstrom
Art Director: Bill Moulton,
Christine Santora
Copywriter: Bobby Hershfield,
Jon Lancaric
Production Company: O Positive
Director: David Shane
Director of Photography: Manuel Ruiz
Line Producer: Marc Grill
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Telecine: The Mill
Colorist: Fergus McCall
Music: APM