Kit Kat Chunky Cookies & Cream: Chungastruck GAME

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Released:	October 2008
Brand name:	KIT KAT CHUNKY
Agency:	JWT Sydney
Country:	AUSTRALIA
Tags:	Chocolate Bars

Credits:

JWT Sydney and RMG has created Australia's biggest internet-based social-media advertising campaign to promote Nestle's new Kit Kat Chunky product, targeting teenage boys.The campaign features a central character: Hans Fagerlund, played by comedian Jordan Raskopoulos.Hans is a Chunga Champion – Chunga being the ancient art of stacking Cookies and Cream Kit Kats with bare hands.
The campaign, which includes a multi-player online game, tv and online videos and mockumentaries (mock documentaries) featuring Fagerlund, interactive banner ads, a website (Chungacham pionship.com.au) and a mobile component, aims to tap into the propensity of teenage boys to play and share games online.

Advertiser: Nestle
Product: Kit Kat Chunky Cookies & Cream
Agency: JWT Sydney
Editor: Jesse James McElroy
Creative Director: Ashadi Hopper(RMG Connect)
Creative Group Head: JOHN LAM
Art Director: Blair Kimber
Copywriter: Hamish Spencer
Agency Producer: GERRI HAMILL
Director: Jesse James McElroy
Director: Jesse McElroy (JWT)
Jordan Raskopoulos - aka Hans Fagerlund
Gerri Hamill - Head of TV (JWT)
Peter Bosilkovski Group Account Dircetor (JWT)
Fiona Tenaglia - Account Director (JWT)
Tania Seif - Account Director (RMG Connect)
Dan Oliva - Art Director
Rob Kleckner - Copywriter