Kronenbourg 1664: "The mechanics of the refined taste (Aznavour)" TV Commercial

Award: Diploma
Entrant: Leo Burnett Moscow
Country: Russia
Entry title: Pleasure Machine
Category: TV ADS
Subcategory: A-2 Alcohol beverages
Product/Service: beer
Brand name: Kronenbourg 1664
Advertiser: Baltika
Creative director: Ilya Olenev
Art Director: Anastasia Minailova
Copywriter: Natalia Roumyantseva
Photographer: Michael Schritel
Production company: Action Film; Stilking Prauge
Music: Geert van Galen

Creative idea: Kronenbourg beer starts the pleasure machine that consists of different connected parts and each of them is a symbol of some kind of pleasant impressions and human pleasures. The machine works until Kronenbourg bottle lasts. Then the process of pleasure starts again with a new Kronenbourg bottle.

Production: Stillking Films, Action Films