Entrant: Leo Burnett Moscow
Entry title: Pleasure Machine
Category: TV ADS
Subcategory: A-2 Alcohol beverages
Brand name: Kronenbourg 1664
Creative director: Ilya Olenev
Art Director: Anastasia Minailova
Copywriter: Natalia Roumyantseva
Photographer: Michael Schritel
Production company: Action Film; Stilking Prauge
Music: Geert van Galen
Creative idea: Kronenbourg beer starts the pleasure machine that consists of different connected parts and each of them is a symbol of some kind of pleasant impressions and human pleasures. The machine works until Kronenbourg bottle lasts. Then the process of pleasure starts again with a new Kronenbourg bottle.
Production: Stillking Films, Action Films
Director: Eric Hillenbrand
The TV Commercial titled The mechanics of the refined taste (Aznavour) was done for product: Kronenbourg 1664 (brand: Kronenbourg 1664) in Estonia. It was released in the Jul 2008.