Kronenbourg 1664: The mechanics of the refined taste (Aznavour)

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Released:	July 2008
Advertiser:	SCHWEPPES
Brand name:	KRONENBOURG 1664
Country:	Estonia
Category:	Alcoholic drinks
Awards:	Golden Hammer 2008 TV Diploma
Tags:	Award show winner

Credits:

Award: Diploma
Entrant: Leo Burnett Moscow
Country: Russia
Entry title: Pleasure Machine
Category: TV ADS
Subcategory: A-2 Alcohol beverages
Product/Service: beer
Brand name: Kronenbourg 1664
Advertiser: Baltika
Creative director: Ilya Olenev
Art Director: Anastasia Minailova
Copywriter: Natalia Roumyantseva
Photographer: Michael Schritel
Production company: Action Film; Stilking Prauge
Music: Geert van Galen

Creative idea: Kronenbourg beer starts the pleasure machine that consists of different connected parts and each of them is a symbol of some kind of pleasant impressions and human pleasures. The machine works until Kronenbourg bottle lasts. Then the process of pleasure starts again with a new Kronenbourg bottle.

Production: Stillking Films, Action Films