Lacoste: Future

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Released:	May 2008
Advertiser:	LACOSTE
Agency:	Akama Studio
Country:	France
Category:	Personal effects - including perfumes, tobacco & luxury items

Credits:

Lacoste tennis vision in 2083.

French digital marketing agency Megalo(s) is giving Lacoste a futuristic uplift with a site imagining the future of tennis nearly a century away.

Ringing in the 75th anniversary of the gator-sporting clothing brand Lacoste, the site features a masked tennis jock sporting a mutating raquet as its spokesman of the future. The site features classic footage of Rene Lacoste along with wallpaper downloads and a link to offer your suggestions for how tennis will be played 75 years from now.

an advert and website

Agency: Megalo, Paris
Agency Producer: Nicolas Forrestier
Production Company: Wanda Productions
Director: Akama (Ada Alexandre, Jeanne Cedric)
Producer: Claude Fayolle
Design: Lachartre Thomas
Modeling: Nguyen Antony, Jugon Florian
Animation: Kozyra Remi, Pereira Helder, Zidane Fawzi
Compositing: Berelle Leon, Luere Maxime, Gobilliard Pierre, Mhamed Elmezoued, Montel Stephane
Motion Capture:
Compositing: Stéphane Dalbéra, Laurent Helmlinger, Antonin Delboy, Marie Delsol

Studio: Akama

Production: Wanda