The Ladders: The $100K Experiment

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Released:	October 2008
Brand name:	LADDERS
Agency:	FALLON MINNEAPOLIS
Country:	USA
Category:	Business equipment & services

Credits:

A box of money confounds onlookers.

Client: The Ladders
Agency: Fallon, Minneapolis
Executive Creative Director: Al Kelly
Art Director: Bobby Appleby
Copywriter: Simon Roseblade
Director of Broadcast: Vic Palumbo
Agency Producer: Amanda Revere
Print Producer: Tom Beckel
Production Company: Radical Media
Director: Derek Cianfrance
Director of Photography: Max Goldman
Executive Producer: Gregg Carlessimo
Producer: Veronica Madrigal
Editorial Company: Fallon Assembly Line
Editor: Jesse Thompson