Lamb: Lambstock

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Released:	August 2009
Advertiser:	MEAT & LIVESTOCK AUSTRALIA
Brand name:	LAMB
Agency:	BMF
Country:	AUSTRALIA
Category:	Retail stores & rental companies

Credits:

On the 40th anniversary of Woodstock, BMF Sydney has created a new campaign for Meat & Livestock Australia that celebrates the love of Lamb in Spring, hippie style. 'Lambstock' is set in the present day, but inspired by the ethos of the 'love generation'.
"I think the original Woodstock would have been even better if they'd had plenty of lamb barbies. Lamb is about togetherness and being a little free spirited, and this ad captures the vibe we want for lamb perfectly," commented Warren Brown, BMF executive creative director.

The new spring campaign will launch nationally as a 45 sec TVC tomorrow, 1 September, supported by point of sale, outdoor, brand activation and online.

Client: Meat & Livestock Australia
Agency: BMF, Sydney
Production Company: Filmgraphics Productions
Director(s): David Denneen
Creatives: The Lab (Post production)
David Flanagan, Rebecca Booth, Louise Mawer (Account manager)
Matt Stewart (Photographer)
WARREN BROWN (Executive Creative Director)
Dennis Koutoulogenis (Assoc Creative Director)
Jake Rusznyak (Art Director)
Toby Denneen (Editor)
Jenny Lee-Archer (Agency Producer)
Anna Fawcett (Producer)
Country: Australia
Other Credits: Strategic Planner - Gerry Cyron.
Print Producers - Michele Zupanov, Clinton Bell.
Studio - Steve Hanzic, Stuart Flynn.
Music - Song Zu.