Land Transport New Zealand: Distracted Drivers

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Released:	July 2008
Advertiser:	Land Transport New Zealand
Agency:	CLEMENGER BBDO, Wellington
Country:	New Zealand
Category:	Public health & safety
Tags:	Case study

Credits:

Driver distraction is a growing problem in New Zealand. Each year a staggering number of serious crashes are caused by drivers using their cell phones behind the wheel. The challenge given to Clemenger BBDO Wellington was to not only show people just how dangerous that is, but to let them actually experience it for themselves. To execute this idea we created a world-first: live, instantaneous, mobile-to-website texting. To experience how the campaign worked outside of New Zealand, we needed to create this video and therefore entered this work in the TV/Viral/Integrated category.

Product: Driver Safety Campaign
Agency: Clemenger BBDO Wellington
Executive Creative Director: Creatives: Philip Andrew
Creative Director: Paul Nagy
Creatives: Paul Nagy, Sarah Jackson, Tammy Keegan, Marc Broad, Lisa Scott, Scott Sinclair, Jason Martin
Marty Gray and Lisa Scott, Scott Sinclair (both digital producers) (Agency Producer)
Director: Production Company: Run The Red
Country: New Zealand
Other Credits: Account Managers: Sean Keaney, Linda Reuvecamp.
Mobile Technicians: David Ritchie, Lore Lena Kulatea, Jono Tucker.
Media: Alexandra McElroy, Istvan Kiss, Annabelle Gazley.