Laurentian Bank: Grow

Credits:

Client: Laurentian Bank – StÈphane Gagnon, Marie-Pierre LÈpine, Audrey Gilbert
Agency: Bleublancrouge
Client Services: Benoit Chapellier, Jacynthe Prince, Marie-AndrÈe Mackrous
Creative Director: GaÎtan Namouric
Creative Team: ValÈrie Forget, ValÈrie Wells
Media: BBR MÈdia – Claude Lamoureux, Anne-Marie Buchanan
Agency Production: Lisa Arduini
Production House: La Fabrique d’images - Caroline S. Boucher
Director: Jean-Michel Ravon
Post Production: Buzz image
Final Transfer: 4 Westmount Square
Sound: AudioZ
Music: Rien de rien, Edith Piaf

A first TV commercial created by bleublancrouge for Laurentian Bank. What if a bank made you grow?

Laurentian Bank makes its big TV comeback with a brand new commercial produced by bleublancrouge.
“With the current economic context, the whole creative concept established during the last two years is more than relevant”, explained BenoÓt Chapellier, Executive Vice-President and Account Director. “Using language that is distinctive from our client’s competitors has created a positive and reassuring environment which is more than welcome these days.”
The campaign was launched last Sunday evening, with the sponsorship of well-known Quebec talk show Tout le monde en parle, broadcast at Radio-Canada.