L&P: Visit Paeroa

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Released:	October 2009
Advertiser:	COCA-COLA AMATIL
Brand name:	Lemon & Paeroa
Agency:	OGILVY & MATHER AUCKLAND
Country:	New Zealand
Category:	Soft drinks Non-alcoholic drinks

Credits:

Paeroa is a small, rural town in the middle of New Zealand. It's home to not very much, aside from the country's national fizzy drink Lemon & Paeroa (L&P).Ogilvy Auckland created 'Tourism Paeroa'and launched a campaign to promote Paeroa as a world class tourist destination, rivaling the likes of Paris and New York. We launched with a 30 second TVC, followed by 12 x 3 minute documentary-style online 'webisodes'.

Client: Coca-Cola Amatil
Agency: Ogilvy, Auckland
Production Company: Automatic Films
Director(s): mike Oldershaw
Creatives: Rob Marsh (DoP)
Jeremy Taine (Executive Creative Director)
Damon O'Leary (Creative Director)
Basil Christensen (Creative Director)
Tom Paine (Creative)
Ben Pegler (Creative)
Kent Briggs (Editor)
Nick Barnes (Agency Producer)
Johnny Blick (Producer)
Country: New Zealand
Other Credits: Towel Wrangler - Johnny Blick