Lenovo: "Boot or Bust" TV Commercial by Mckinney

Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried.


Advertising Agency: McKinney, Durham, North Carolina, USA
Creative Director: Glen Fellman
Art Director: Rachel Marshall
Copywriter: Alex Saiz
Producer: Brian Kessman
Interactive Production Coordinator: Jesse Wright