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Levi's: OPioneers!
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | June 2009 |
| Advertiser: | LEVI'S  |
| Agency: | Wieden + Kennedy Portland |
| Country: | USA |
| Category: |
Clothing & footwear
|
| Tags: |
Jeans
|
Credits:
Wieden + Kennedy sets a pioneering tone for Levi's "Go Forth" campaign with help from American poet Walt Whitman. The audio in this spot is believed to be an original wax recording of Whitman's real voice reading four lines of his 1888 poem "America."
Agency: Wieden + Kennedy, Portland
Executive Creative Directors:Mark Fitzloff, Susan Hoffman
Creative Directors: Danielle Flagg, Tyler Whisnand
Copywriters: Julia Oh, Rudy Adler
Agency Executive Producer: Ben Grylewicz
Agency Producer: Jeff Selis
Agency Associate Producer Juliana Montgomery
Production Company: Anonymous Content, Los Angeles
Director: Cary Fukunaga
Executive Producer: Danielle Peretz
Line Producer: Joe Mandarino
DP: Darren Lew
Editorial: Joint Editorial
Editor: Elliot Graham
Assistant Editor: Jessica Baclesse
Post Producer: Neil Kopp
Post Executive Producer: Patty Brebner
Sound: "America" poem by Walt Whitman courtesy the Walt
Whitman Archive
Music Composer: Owen Pallett and Charles Ives
Music: "The CN Tower Belongs To The Dead (Many Ives Version)" by Final Fantasy
Album Title: Many Lives 49 MP
Publishers/Record
Company: Third Side Music
Mix: Eleven Sound
Mixer: Jeff Payne
Mix Producer: Kristin Felt
Assistant Mixer: Ben Freer
Photographer: Ryan McGinley