Levi's Work Wear Campaign: "Ready To Work (Braddock)" TV Commercial by Wieden + Kennedy Portland

CLIENT: Levi Strauss & Co.
PROJECT NAME: Levi's Work Wear Campaign
TV Spot - "To Work"
SYNOPSIS OF SPOT: With a cast of Braddock residents, we set out to bring our theme of the new frontier to life.
FORMAT :60 & :30
CLIENT CONTACT: Doug Sweeny
LAUNCH DATE: 7/2/10
DURATION OF CAMPAIGN: 6 months
W+K PORTLAND
Creative Directors: Tyler Whisnand / Danielle Flagg / Don Shelford
Copywriter: Nathan Goldberg / Antony Goldstein
Art Director: Julia Blackburn / Mike Giepert
Producer: Sarah Shapiro / Juliana Montgomery
Account Team: Andrew Schafer / Tamera Geddes / Jessie Young
Executive Creative Directors: Mark Fitzloff / Susan Hoffman
Agency Executive Producer: Ben Grylewicz
PRODUCTION
Production Company: SKUNK
Director: John Hillcoat
Executive Producer: Shelly Townsend
Line Producer: Phillip Sheridan
Director of Photography: Harris Savides
EDITORIAL
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Shelli Jury
Post Executive Producer: Patty Brebner
VFX
VFX Company: The Mill
Smoke Visual FX Artist: Tristian Wake
Flame Artist: Tristian Wake
VFX Producer: Jared Yeater
Titles/Graphics: W+K Studio
MUSIC + SOUND DESIGN
Music+Sound Company: Stimmung
Composer: Richard Wagner
Sound Designer: Gus Koven
Song: Vorspiel
Producer: Joey Reyes
MIX
Mix Company: Sound Lounge
Mixer: Phillip
Producer: Heath Raymond