| Examples: LEXUS, LEXUS ES, USA, Team One (agency) |
LEXUS ES 300: HOW LEXUS SAVED THE ADVERTISING INDUSTRY
LEXUS ES 300: HOW LEXUS SAVED THE ADVERTISING INDUSTRY
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| Released: | September 2008 |
| Advertiser: | LEXUS |
| Brand name: | LEXUS ES |
| Agency: | Team One (agency) |
| Country: | USA |
| Category: |
Cars |
Last year, Team One’s creatives unveiled their new campaign for the ES series highlighting the fact that, with Lexus, behind every detail, there is another detail. Entitled “Slice,” the spot cinematically featured the ES350 sliced into four sections as voiceover pointed up its 114 sound-dampening points and its 76 sensors, which includes seven for monitoring the other sensors.
Advertiser: Lexus
Agency: Team One, LA
DoP: Lance Acord
Editor: Noah Herzog, Rock Paper Scissors
Chief Creative Officer: Chris Graves
Group Creative Director: Barton Corley, Phillip Squier
Art Director: Jason Tucker
Director: Lance Acord
Production Company: Park Pictures
Country: United States of America
Other Credits: FILM STAGE/LOCATION: The Brewery, Los Angeles
ART DIRECTOR: Jason Tucker
AGENCY PRODUCER: Beth Hagen
DIRECTOR/DIRECTOR OF PHOTOGRAPHY: Lance Acord
EXECUTIVE PRODUCER: Jackie Kelman-Bisbee
HEAD OF PRODUCTION: Dinah Rodriquez
LINE PRODUCER: Tony McGarry
PRODUCTION DESIGNER: Tom Fodon
TELECINE: Company 3
CITY/STATE: Santa Monica, CA
COLORIST: Stefan Sonnenfeld
EDITORIAL COMPANY: Rock Paper Scissors
CITY/STATE: Santa Monica, CA
EDITOR: Noah Herzog
EXECUTIVE PRODUCER: Crissy DeSimone
PRODUCER: Kendra Scott
ASSISTANT EDITOR: Matt Dunlap
VISUAL EFFECTS COMPANY: a52
CITY/STATE: Santa Monica, CA
EXECUTIVE PRODUCER: Ron Cosentino
PRODUCER: Paul Roy
ON SET VFX SUPERVISOR, VFX SUPERVISOR: Patrick Murphy
3D SUPERVISOR: Andy Hall
3D ARTISTS: Kirk Shintani, Max Ulichney
MUSIC COMPOSER: Owen O’Toole
CITY/STATE: Los Angeles, CA
FINAL MIX: Juice
CITY/STATE: Santa Monica, CA
MIXER: Bob Gremore
VOICEOVER ARTIST: Jim Sloyan