Lexus ISC Convertible: Left to Right

	View online or Subscribe now
Released:	August 2009
Advertiser:	LEXUS
Brand name:	Lexus IS C
Agency:	SAATCHI & SAATCHI, Sydney
Country:	AUSTRALIA
Category:	Cars

Credits:

Saatchi & Saatchi Sydney introduces the new Lexus ISC Convertible using high speed cinematography and explosive transitions to highlight the lineage of the Lexus IS line in their constant pursuit of perfection.

Directed by Scott Otto Anderson, central to his approach was to make the transitions as in-camera, real and dirty as possible... whilst keeping the Lexus cars unharmed, showing off their beautiful lines.

This meant working closely with both an SFX director for real in-camera explosions and Fuel VFX for compositing & 3D to achieve two stunning slow motion transitions.

Client: Lexus
Agency: Saatchi & Saatchi, Sydney
Production Company: Photoplay Films
Director: Scott Otto Anderson
Post production: FUEL VFX
Executive Creative Director: Steve Backs
Group CD / Art Director: David Bowman
Art Director: Peter Galmes
Copywriter: John McKelvey
Agency Producer: Ali Grant
Country: Australia