Lexus IS: Lexus IS F Visualizer

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Released:	November 2008
Advertiser:	LEXUS
Brand name:	Lexus IS
Agency:	Dentsu Toronto
Country:	Canada
Category:	Cars

Credits:

Title: "IS F Visualizer"
Client: Lexus Canada
Creative Agency: Dentsu Canada
Creative Directors: Glen Hunt, Deborah Prenger
Art Directors: Deborah Prenger, David Glen, Alex Rea
Writers: Glen Hunt, Joe O'Neil, Peter Gardiner
Agency Producer: Amanda Loughran
Director: Crush
Production Company: Crush, Toronto
Creative Director (Crush): Gary Thomas
Executive Producer: Patty Bradley
Producer: Patty Bradley
Designers: Chris Rolf, Adrian Lawrence, Yoho Hang Yue, Stefan Woronko
Animators: Aylwin Fernando, Yoho Hang Yue, Mark Irish, Stefan Woronko, Chris Rolf, Adrian Lawrence
C.G: Aylwin Fernando, Mark Irish, Yoho Hang Yue, Stefan Woronko, Chris Rolf
Music & Sound Design: Grayson Matthews, Toronto



Comment on the spot by Crush CD Gary Thomas:

When we were approached by Dentsu to do this spot, we were given an audio clip of the car running full tilt and asked “what would that sound look like?” We then interpreted the sounds visually and used Maya and After Effects to create imagery that built adrenaline and took the audience on a journey. This project was a close collaboration between Crush, Dentsu Canada and Grayson Matthews, who built the soundtrack meticulously.