| Examples: LG, United Kingdom, TEQUILA LONDON |
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LG: Scarlet (fake trailer)
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | May 2008 |
| Advertiser: | LG  |
| Agency: | TEQUILA LONDON |
| Country: | United Kingdom |
| Category: |
Home electronics & audio-visual
|
Credits:
She's beautiful, famous, has mind-blowing martial arts skills and is all part of an elaborate hoax concocted by LG, whose integrated campaign made viewers believe that this fake TV show was real.
Agency: TEQUILA\London, Premier, Agency.com, Stream
Executive Creative Director: John Merrifield, Danny Brooke-TaylorCreative Director/Art Director: Dick Dunford
Copywriter: James Sexton
Agency Producer: Lucie Georgeson
Digital Creative Director: Kate Cohen
Digital Copywriter: Richard Fox
Digital Art Director: Jay Woodington
Publicity Director: Deborah Harpur
Production Director: Melissa Smith
Production Company: Good TV
Director: David Nutter
Producer: Laura Gregory
Post-Production: Glassworks
Editing: Mimic
Music: ipressplay
Sound Recording: Wave
Editor: The Chop House