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Intralot: The Luck Factory
Stills from video click to enlarge
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| Released: | June 2008 |
| Advertiser: | LOTTERY  |
| Agency: | George Patterson Young & Rubicam |
| Country: | AUSTRALIA |
| Category: |
Entertainment & leisure
|
Credits:
The following ads are part of an integrated campaign created by George Patterson Y&R Melbourne for Intralot, a new lottery company in Victoria. Intralot’s company ethos is to make ‘more winners, more often.’ Their creative execution of that thought is the Luck Factory – a tangible place where luck is actually manufactured.
Product: Intralot
Agency: George Patterson Y&R, Melbourne
Executive Creative Director: Ben Coulson
Art Director: Chris Northam
Copywriter: Simon Bagnasco
Agency Producer: Romanca Jasinski
Director: Jim Hosking
Production Company: Revolver
Country: Australia