Lowlow Cheese: "Mouse Trap" TV Commercial by Fallon London

Client: Phil Chapman
Brief: To launch LowLow from Kerry Foods in the UK - a new lower fat mature cheese with 1/3 less fat than regular cheese, but with all the taste.
Art Director: Gary Anderson
Copy Writer: Tony Miller, Tony McTear
Planner: Josh Gledhill
Production Company: Outsider
Director: dom&nic
Producer: John Madsen
Editor: Struan Clay
Post-production: MPC
Visual Effects Supervisor: Jake Mengers
Audio post-production: WaveMedia
Agency: VizeumExposureUK