LURPAK: Saturday is Breakfast Day

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Released:	February 2009
Advertiser:	LURPAK
Brand name:	LURPAK BUTTER
Agency:	Wieden + Kennedy London
Country:	United Kingdom
Category:	Savoury foods
Tags:	Most appetizing commercials

Credits:

The new advertising campaign for Lurpak launched 16 February 09, created by Wieden + Kennedy London.
Continuing to demonstrate that taking your time over good quality, simple ingredients pays; the new Lurpak campaign sets out to inspire people to make the most of their Saturday morning and cook up a homemade feast.

The media and creative strategy have been woven together: media has been bought only on Thursdays, Fridays and Saturday mornings - in antipation of the Saturday breakfast to come.

Client: Lurpak
Agency: Wieden + Kennedy, London
Creative: Peter Gatley,
Noe Kuremento
Agency Producer: Anna Smith
Production Company: HLA
Director: Simon Ratigan
Producer: Tom Whitehead
Editorial Company: The Quarry
Editor: Bruce Townend
Post Production: The Mill
Post Producer: Chris Batten
Telecine: Adam Scott
Lead Flame: Gary Driver