| Examples: APPLE, Mac, USA, TBWA/Media Arts Lab |
Advertising campaign "Apple Macintosh (Get a mac, Mac VS PC)"
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Campaign "Apple Macintosh (Get a mac, Mac VS PC)" →
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Apple Mac: Boxer
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| Released: | November 2007 |
| Advertiser: | APPLE  |
| Brand name: | Mac |
| Agency: | TBWA/Media Arts Lab |
| Country: | USA |
| Category: |
Home electronics & audio-visual
|
| Awards: |
One Show 2008 Awards TV Silver
|
Credits:
Client: Apple - Mac
Title: Boxer
Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD/Art Director: Chuck Monn
ACD/Copywriter: Jason Sperling
Copywriter: Alicia Dotter
Agency Producers: Cheryl Childers, Hank Zakroff, Perrin Rausch
Production Co.: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co.: Mad River Post
Editor: Val Thrasher
Post Co.: Company 3
Brian Robinson, Stefan Sonnenfeld