| Examples: APPLE, Mac, USA, TBWA/Media Arts Lab |
Advertising campaign "Apple Macintosh (Get a mac, Mac VS PC)"
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Campaign "Apple Macintosh (Get a mac, Mac VS PC)" →
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Get A Mac: Easy as 1-23
Stills from video click to enlarge
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| Released: | April 2009 |
| Advertiser: | APPLE  |
| Brand name: | Mac |
| Agency: | TBWA/Media Arts Lab |
| Country: | USA |
| Category: |
Home electronics & audio-visual
|
Credits:
“Easy as 1-23” contextual credits
Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director/Copywriter: Jason Sperling
ACD/Art Director: Chuck Monn
Sr.Art Director: Jamie Reilly
Sr. Copywriters: Kevin Tenglin, Krista Wicklund
Broadcast Producers: Mike Refuerzo, Chrissy Gilmartin
Interactive Producers: Joannah Bryan, Kathryn Berthume
Lead Interactive Designer: Ryan Conlan
Production Co: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co: Filmcore
Editor: Andrew Cahn
Post Co: Company 3