Mackenzie Investments: Penny Denialer

Credits:

Lowe Roche, Toronto’s latest integrated campaign for Mackenzie Investments features The Denialers - fictional characters with overzealous spending habits. They are the family that has everything, literally, except a financial plan for their future. The campaign consists of four web films, online banner ads, teaser videos and national print ads that direct to the new website http://www.burnrate.ca

Product : Mackenzie Investments

Agency : Lowe Roche, Toronto
DoP: Johnny Cliff
Art Director: Patrick Shing
Art Director: Chris Avgerinos
Agency Producer: Jennifer Mete

Director: Matthew Eastman

Prod. Co. : Sons and Daughters, Toronto
Country : Canada
Other Credits : Chief Creative Officer/Writer: Geoffrey Roche
VP, Creative Director: Christina Yu
Associate Creative Director/Writer: Joseph Bonnici
Business Manager: Lachlan Renwick
Head of Production: Beth MacKinnon
Digital Producer: Trish Quenneville
Developer: Adam Brandejs
Line Producer: Stacey Dodge
Off-line Editors: Brian Wells, Aaron Dark
On-Line Editors: Rodney Dowd, Paul Binney
Editorial Company: School Editing, Toronto
Audio Post-Production Company: Company X Audio, Toronto