M.A.D.D: White Sheet

	View online or Subscribe now
Released:	June 2008
Advertiser:	MADD
Agency:	Saatchi & Saatchi, Toronto
Country:	Canada
Category:	Public awareness messages

Credits:

For those left behind after someone they love is killed by a drunk driver, the pain never really goes away. Saatchi & Saatchi Toronto's challenge was to communicate to them that MADD can help. “The campaign is meant to make you feel for the people left behind after such a tragic event. MADD also offers victim supports to help those effected.” Said Daniel Charron, VP Creative Director at Saatchi & Saatchi Canada.

Agency: Saatchi & Saatchi Toronto
Editor: Stealing Time-Jeff Ashenhurst
Executive Creative Director: Brett Channer
Creative Director/ art director: Helen Pak and Daniel Charron
Associate CD / Copywriter: Lyranda Martin-Evans
Agency Producer: Steve Emmens
Director: Chris Woods-OPC
Music Track: Chemical Brothers