Mahou Premium Light: Lighter World

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Released:	March 2009
Advertiser:	MAHOU
Brand name:	MAHOU BEER
Agency:	EL LABORATORIO
Country:	Spain
Category:	Alcoholic drinks
Tags:	Beer

Credits:

Mahou Premium Light is a new beer with 35% less calorie. The agency El Laboratorio commissioned an advert to director Nico Caicoya, from Agosto with the claim Theres a lighter world. Coming up?. To express this concept, the story would show a couple of dancers taunting gravity. No posproduction effects were used, instead of that, a rotating set was built for the shooting in Prague. When it seems that the actors dance all over the walls, its the camera and the entire set the ones that are turning upside-down.
Title: Mundo ligero.
Client: Grupo Mahou - San Miguel
Agency: El Laboratorio
Director: Nico Caicoya
Creative team: Carlos Holemans, Daniel Ilario, Manuel Montes, Jesús Lada y Carla Romeu
Account team: Rafael Silvela, Ignacio Olazábal y Carolina Paramio
Agency producer: Paul Severn (Central de Producers)
Production company: Agosto
Producer: Toni Moreno
DoP: Paco Femenía
Posproduction supervisor: Sergi Roda
Music: Lost Fingers
TIme: 45"