| Examples: MARS, Mars Rocks, New Zealand, COLENSO BBDO |
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Mars Rocks: Mars Rocks
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| Released: | April 2008 |
| Advertiser: | MARS  |
| Brand name: | Mars Rocks |
| Agency: | COLENSO BBDO |
| Country: | New Zealand |
| Category: |
Confectionery & snacks
|
| Tags: |
ambient
|
Credits:
One day New Zealanders woke to find rocks all over their city. The rocks were placed in unusual places to launch the brand new Mars Rocks chocolate bar, a regular Mars with the unexpected addition of crispy ‘rocks’.
The rocks were tucked in all sorts of surprising places. Inside ice cream fridges, shop front window displays, amongst the oranges at a green grocers, in people’s letterboxes, inside skill tester machines, amongst the balls at bowling alleys and the list goes on.
Product : Mars Rocks
Agency : Colenso BBDO, Auckland
Creatives :
Editor: gemma heyes
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Director: Bradley Averill
Art Director: Simone Louis
Copywriter: Simone Louis
Copywriter: Bradley Averill
Agency Producer: Paul Courtney
Country : New Zealand