| Examples: MARS, Mars Rocks, New Zealand, COLENSO BBDO |
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| Released: | April 2008 |
| Advertiser: | MARS |
| Brand name: | Mars Rocks |
| Agency: | COLENSO BBDO |
| Country: | New Zealand |
| Category: |
Confectionery & snacks |
| Tags: |
ambient |
The rocks were tucked in all sorts of surprising places. Inside ice cream fridges, shop front window displays, amongst the oranges at a green grocers, in people’s letterboxes, inside skill tester machines, amongst the balls at bowling alleys and the list goes on.