Advertising campaign "Matchbox toy cars (Kids sounds)"
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Campaign "Matchbox toy cars (Kids sounds)" →
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Matchbox: Truck
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| Released: | August 2009 |
| Advertiser: | MATCHBOX  |
| Brand name: | MATCHBOX TOY CARS |
| Agency: | OGILVY & MATHER |
| Country: | HONG KONG |
| Category: |
Entertainment & leisure
|
| Tags: |
Toys
Award show winner
|
Credits:
Our brief was to highlight the true to life realness of Matchbox cars in a way that captured a child's imagination.
All kids who play with toy cars imagine they are actually driving in a real situation. That's why they make the noises of the engine revving, the changing of gears, skidding around corners, sirens, and crashes.
Our solution was to show footage of live driving situations while putting the sounds of kids playing with toy cars over the top of the footage.
Agency: Ogilvy & Mather
Account: Sharon Khor
Copywriter: Andrew Crocker
Director: Gavin Simpson, Andrew Crocker, Ong Shi Ping
Editor: Diana Yuen
Producer: Michael Soo
Footages: Getty Images