Maxell: For Ever & Ever

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Released:	August 2009
Advertiser:	HITACHI MAXELL
Brand name:	MAXELL TAPES
Agency:	ASATSU - DK INC.
Country:	Japan
Category:	Home electronics & audio-visual

Credits:

"Japanese folk songs are spread all over the country as traditional performing arts.
There is a folk song called “Seicho Yasaburo-bushi“ in the Tsugaru area of Aomori Prefecture, which has been sung for 200 years. In the recent years, people who could sing it had decreased and there was only one person who could: Ms. Tokiwa Mori, 95 years old. She was an energetic lady for her age, but unfortunately on March 19th, 2009, she suddenly passed away. This commercial is a record of her life, and also a memory of the “Seicho Yasaburo-bushi“, which will never be sung anymore".

For ever&ever

Agency: ASATSU-DK INC.
Client Stuff: Koji Okamoto
Account Staff: Yoshiko Yamaguchi/Masaya Saeki
Planning Staff: Hiroshi Kuyama/Takayuki Yamada
Creative Director: Katsuya Sato
Copywriter: Katsuya Sato
Director: Katsuya Sato, daikoku inc.
Sound Designer: Tokio Noguchi
Editor: Hideto Kano/Kimindo Uchida
Photographer: Akihiro Kanai