Maxima Latvija: MAXIMA Centis Ubele integrated campaign

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Released:	August 2008
Advertiser:	Maxima Latvija
Agency:	DDB LATVIA
Country:	Latvia
Category:	Retail stores & rental companies
Awards:	Golden Hammer 2008 Advertising Campaigns Diploma
Tags:	Award show winner

Credits:

Award: Diploma
Entrant: DDB Latvia
Country: Latvia
Entry title: MAXIMA Centis Ubele integrated campaign
Category: ADVERTISING CAMPAIGNS
Subcategory: H-2 Integrated communications
Product/Service: Retail, shopping
Brand name: Maxima Latvija
Advertiser: Maxima Latvija
Creative director: Ingus Krumins
Art Director: Ingus Krumins
Copywriter: Ingus Krumins
Creative idea: Maxima is the largest retail network in Latvia.Its employee and chief effectologist Centis Ubele has created a new science- effectology.He has a 26 point plan to make shopping fast&effective.Centis uses other tools to make even relationships effective in an interactive way.He entertains customers with a nostalgia-themed interactive game.In just a year, Centis has become an advertising icon-he is a star at talk shows and on newspapers covers.