MAYONNAISE: Heinz Deli Mayo

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Released:	June 2008
Advertiser:	HEINZ
Brand name:	MAYONNAISE
Agency:	AMV BBDO
Country:	United Kingdom
Category:	Dairy products
Tags:	tv-spot Creative review

Credits:

Heinz's ad opens with a family on a normal morning routine with a young boy and girl getting ready for school and their father preparing for the office.

The young boy and girl go to the kitchen to get their sandwiches, which are being prepared by a man with a New York accent, dressed in a deli serving outfit, who they refer to as "mum".

When their father goes to get his sandwich he says to mum in the kitchen: "See you tonight love."

However, mum barks back "Hey, ain't you forgetting something?", at which point the two men share a kiss. Mum then sends the father off with the words: "Love you. Straight home from work, sweet cheeks."

Client: Heinz
Agency: AMV BBDO
Copywriter: Martin Lorraine
Art Director: Steve Jones
Production Company: Station Films
Director: David Gray
VFX: MPC
Audio Post: Jungle Studios