McDonald's UK: 2 for 1 Cinema Ticket (Airport)

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Released:	November 2008
Advertiser:	McDonald's
Agency:	Leo Burnett London
Country:	United Kingdom
Category:	Fast food outlets & restaurants

Credits:

McDonald's has launched its 2 for 1 Cinema Ticket campaign with this spoof tearjerker.

Project: 2 for 1 Cinema Ticket
Client: Jill McDonald, Senior Vice-President & Chief Marketing Officer, UK and Northern Europe, McDonald's
Brief: Promote McDonald's November Cinema 2 for 1 Promotion through a pastiche of classic romantic blockbusters.
Creative agency: Leo Burnett London
Writers/art directors: Rob Tenconi/Mark Franklin
Creative directors: Jim Bolton & Jonathan Burley
Planner: Rebecca Harris
Media agency: OMD
Production company: Outsider
Director: James Rouse
Editor: Bill Smedley
Exposure: National TV