McDonald's: Breakfast , 08:52

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Released:	September 2008
Advertiser:	McDonalds
Agency:	Leo Burnett London
Country:	United Kingdom
Category:	Fast food outlets & restaurants
Tags:	tv-spot

Credits:

Leo Burnett has launched two new ads for McDonald's, promoting the chain's breakfast menu.
Ads feature a range of different activities which people get up to at 6.37am and 8.51am.
The idea is to show that whatever the routine, McDonald's has something to offer everybody.
David Wood, client services director at Leo Burnett, said: "Breakfast has always been at the core of the McDonald's brand.
"This campaign is a great opportunity to remind people what they love about McDonald's and how it fits into their morning, and to talk about the brand at its absolute best."



Project name: Breakfast
Client: Jill McDonald, Senior Vice President and Chief Marketing Officer, UK and Northern Europe, McDonald's
Creative agency: Leo Burnett London
Copywriter: Philip Deacon/ Bertie Scrase
Art director: Bertie Scrase/ Philip Deacon
Planner (creative agency): Rebecca Harris
Media agency: OMD
Planner (media agency): Rebecca Burke
Production company: Blink
Director: Ewan McNicol
Editor: Spencer, Marshall Street Editors
Post-production: MPC
Audio post-production: Grand Central
Exposure: National television