2 of 2 Campaign
Type of Entry: Product & Service
Category: Restaurants & Fast Food Outlets
Title: TECHY TYPES
Entrant Company: LEO BURNETT London, UNITED KINGDOM
Advertising Agency: LEO BURNETT London, UNITED KINGDOM
Executive Creative Director: Jonathan Burley
Creative Director: Jim Bolton
Copywriter: Tony Malcolm/Guy Moore
Agency Producer: Graeme Light
Production Company: MOXIE PICTURES London, UNITED KINGDOM
Director: Neil Gorringe
Producer: Jess Ensor
Art Director: Tony Malcolm/Guy Moore
The work is a true celebration of Brits' relationship with McDonald's today and reminds everyone what they love about the brand.
The TV execution is based on observations that everyone can easily relate to - customers from all walks of life popping into the restaurant for a bite to eat at varying times of the day & night and highlights how these different people enjoy their experiences.
The print work heroes the relationship customers have with their favourite products.
Overall, the campaign brings to life that “there’s a McDonald’s for everyone”.
The TV Commercial titled TECHY TYPES was done by Leo Burnett London advertising agency for product: Mcdonald's Happy Meals (brand: McDonald's) in United Kingdom. It was released in the Jun 2010.