McDonalds: Singing Fish

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Released:	February 2009
Advertiser:	McDonald's
Agency:	Arnold
Country:	USA
Category:	Fast food outlets & restaurants

Credits:

Arnold Boston needed a spot for Filet-o-Fish touting the sandwich's attributes without relying on dialogue. After batting around deep sea diving ideas for too long, we finaly landed on an old 90's toy long past its prime that did the best sell of all: hating our sandwich. There's something about a lame plastic fish wanting his filleted brethren returned to him that just feels right.

Client: McDonalds
Agency: Arnold, Boston
Production Company: Station Film
Director(s): Brendan Gibbons
Creatives: Pete Favat (Chief Creative Officer)
Chris Edwards (Creative Director)
Pete Harvey (Copywriter)
Kristen Landgrebe (Art Director)
Sean Vernaglia (Agency Producer)
Country: United States of America