To encourage filial piety, the Confucian ethic that teaches one to love and respect their elders in good times or bad, Leo Burnett Singapore tell a story via the dynamic of a three generation household, typical of Singapore, and wrapped up by the thought of 'how one generation loves, the next generation learns.'
Client: Ministry of Community Development, Youth & Sports
Agency: Leo Burnett Singapore
Production Company: Moviola Productions
Date Uploaded: 2011-02-09
Director: David Tsui
Executive Creative Director: Chris Chiu
Art Director: Chris Chiu
Copywriter: Chris Chiu
Agency Producer: Anthony Lee
The TV Commercial titled Father & Son was done by Leo Burnett, Singapore advertising agency for product: MCYS Family (brand: MCYS) in Singapore. It was released in the Feb 2011.