Meat & Livestock Australia: "Laurie and Duncan" TV Commercial by Bmf

Everybody loves a succulent Beef Roast, but not everyone is confident they can cook one to perfection. In this spot via BMF Sydney, Australian Olympic swimming champ, Duncan Armstrong knows that the winning combination of Australian beef and his copy of Entice will produce the perfect, mouth-watering result, every time. And he doesn't even need Laurie Lawrence telling him what to do - but that doesn't stop his old coach trying to get in on the Beef Roast action.

Laurie's almost uncontrollable desire to enjoy a juicy beef roast cooked by Duncan gives Duncan a great opportunity to have a laugh with his mates at Laurie's expense.

Client: Meat & Livestock Australia
Agency: BMF, Sydney
Production Company: Great Urban Myth
Director(s): Adrian Hayward
Creatives: WARREN BROWN (Executive Creative Director)
Creatives: Rita Kanaan (Art Director)
Creatives: Simon Gaffney (Copywriter)
Creatives: Mel Herbert (Agency Producer)
Creatives: Jon Bader (Photographer)
Creatives: Karen Martin, Rebecca Booth, Jennie Boyd. (Account manager)
Country: Australia
Other Credits: Strategic Planner - Gerry Cyron
Other Credits: Art Buyer - Basir Salleh
Other Credits: Prop Stylist - Emma Elizabeth
Other Credits: Food Stylist - Alex Tofield, Sally Parker
Other Credits: Print Producer - Alex MacArthur
Other Credits: Media Planning & Buying - Universal McCann