Mercedes Benz CDI: Drop

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Released:	August 2008
Advertiser:	MERCEDES-BENZ
Agency:	OGILVY & MATHER TAIWAN
Country:	Тайвань
Category:	Cars

Credits:

If the World is a canvas and diesel fuel is paint; What is a single drop of paint able to create?
The creative for this spot via Ogilvy & Mather Taiwan is derived from the client's tag line "Use even a drop of diesel to it's fullest potential." It's about impact and change; And changing for the well-being. A journey begins with each drop of diesel fuel. With it, we travel through infinite roads of renewal. The World, renewed; Countlessly and ever again.

Product: Mercedes Benz
Agency: Ogilvy & Mather Advertising / Taiwan
Creatives: Seadog Tso (Group Head)
Designer: Seadog Tso / Thunder Zheng / Carol Wu / Waiting Chen / Ming-Yuan Chuan
Creative Director: Giant Kung
Art Director: Lim Boon Seng / JL.
Agency Producer: Abby Ku
Executive Producer: Suzil Hsiao
Producer: Kay Jan
Director: JL.
Production Company: Handmade Film
Country: Taiwan
Other Credits: Account Manager : Jack Chao
Account Executive : Iris Hsiao