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Mercedes Benz SLK Passion: The Contract
Stills from video click to enlarge
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| Released: | April 2008 |
| Advertiser: | MERCEDES-BENZ  |
| Brand name: | MERCEDES-BENZ SLK |
| Agency: | Ogilvy & Mather Beijing |
| Country: | China |
| Category: |
Cars
|
| Tags: |
Celebrity marketing
|
Credits:
This Mercedes Benz spot is the first commissioned out of a chinese agency Ogilvy & Mather Beijing. Entitled “The Contract” and inspired by the 1978 movie "The Driver", the commercial shows Zhang Ziyi display her driving prowess in a Mercedes SLK that leaves two shady characters in awe and appreciation.
Product: Mercedes Benz SLK Passion
Agency: Ogilvy & Mather Beijing
Executive Creative Director: Nils Anderson
Creative Director: Doug Schiff
Creative Director/ art director: Michael Wong
Agency Executive Producer: Jeff Wong
Producer: Daniel Yu / October Pictures
Executive Producer: Jaclyn Lee / Saville Productions
Director: Marcus Nispel / Saville Productions
Prod. Co.: Saville Productions / October Pictures
Country: China
Post Production: Union Editorial / LA
Editor: Jay Friedkin
Senior Producer: Megan Dahlman
Telecine: Rob Scirata, Company 3
VFX: Evan Guidera, Dominik Bauch
Mixer: Mike Feldman
Music: Mophonics / LA
Producer: Shelley Altman
Composer: The Resource (Adam Podrat & Josh Brochhausen)