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Mercedes E280 SE: Truck
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | July 2008 |
| Advertiser: | MERCEDES-BENZ  |
| Brand name: | MERCEDES E-CLASS |
| Agency: | CLEMENGER BBDO MELBOURNE |
| Country: | AUSTRALIA |
| Category: |
Cars
|
| Tags: |
tv-spot
|
Credits:
The latest campaign from Clemenger BBDO Melbourne for Mercedes-Benz is far from your standard retail car commercial.
For a limited time, the E 280 Sport Edition comes with over $11,000 worth of extras.
Rather than produce a standard ‘offer + price’ dealer ad, Clemenger BBDO decided to take a different approach.
They literally let the car fall off the back of a truck.
Agency Team:
Creative Directors Cameron Hoelter & Emma HillCopywriter Paul Reardon
Art Director Gus Johnston
Media DaVinci
Account Management Tom Ward and Matilda Hobba
Strategy Planner Mike Hyde
Production Team:Director Patrick Hughes
Production Company Radical Media
Producer Sam Mead
Post-Production House Digital Pictures