Microsoft People Ready: QuickSilver

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Released:	January 2009
Advertiser:	MICROSOFT
Agency:	JWT
Country:	USA
Category:	Business equipment & services
Tags:	Software

Credits:

A new wave of advertising from Microsoft launched this week, offering a fresh look at a range of technologies designed to empower people to drive the success of their businesses.
Using the theme “It’s everybody’s business,” the campaign includes a mix of television, online and print. The spots use audio interviews with executives in leading companies worldwide, presented through animation, to illustrate how companies use technology to solve business problems, seize opportunities and ultimately, make themselves more competitive.

“As for executing the campaign, we’ve taken a hard look at every advertising and marketing dollar we’re spending, and there are areas where we’re changing plans. We also think we’re getting a great deal on advertising ‘real estate’ right now, so we hope we can get a lot more value out of the dollars we are spending today.”

The new “People-Ready” campaign was developed by ad agency JWT. According to estimates, Microsoft is expecting to spend $200 million on the updated People-Ready program.

Client: Microsoft
Agency: JWT, New York
CO-President/CCO: Ty Montague
Executive Creative Director: Walt Connelly
CD/Art Director: Tim Galles
CD/Copywriter: Stuart Mickle
Agency Producer: Holly Otto,
Robin Feldman,
Alex Lind-Spahr,
Arrow Kruse
Production Company: Imaginary Forces
Animation Director: Michelle Dougherty
Editor: Catherine Bull,
Dahkil Hausif
Editorial Company: Spotwelders
Sound Design: Sound Lounge,
Marshall Grupp