Midas Touch Maintenance Package: Change a Life

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Released:	May 2008
Advertiser:	MIDAS
Brand name:	MIDAS CAR SERVICING
Agency:	DDB CHICAGO
Country:	USA
Category:	Other vehicles, auto products & services

Credits:

Get an oil change from Midas and Midas will donate $5 to the Make A Wish Foundation.

It is a pretty special gesture from Midas (and pretty rare in the automotive repair category in the States). So we wanted to give them something pretty special to announce it. Didn't realize how affecting it would be to meet the kids and learn their stories.

Product: Midas Touch Maintenance Package
Agency: DDB Chicago
Executive Creative Director: Bob Scarpelli
Creative Director: Gary Alfredson
Copywriter: Shelton Scott
Art Director: Jeff Potter
Agency Producer: Maureen Lynch
Director: Mike Rowles
Production Company: Order
Country: United States of America
Other Credits: editor, Katie Wrobel