The commercial shows a cheese being handmade in a Swiss village and meant to be shipped to a far away place but the cheesemaker changes his mind and instead brings the cheese back to his hometown and into the hand of a Migros employee, for the Migros Label "Made in your region, for your region."
Advertising Agency: Wirz / BBDO, Zurich, Switzerland
Creative Director: Hanspeter Schweizer
Art Director: Raul Serrat
Copywriter: Tom Zuercher
Director: Michael Fueter
DoP: Pascal Walder
Production: Condor Films
The TV Commercial titled Made in your region. Made for your region. was done by Wirz/bbdo advertising agency for product: Migros Cheese (brand: Migros) in Switzerland. It was released in the Oct 2011.