Mikes Hard Lemonade: Drinking Buddy

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Released:	July 2008
Advertiser:	MIKE'S HARD LEMONADE
Agency:	AMALGAMATED
Country:	USA
Category:	Non-alcoholic drinks Soft drinks

Credits:

The latest commercial in the Mikes hard lemonade campaign via Amalgamated, NYC: "In a world gone soft, somebody's gotta be hard!" Another "great" idea in the back room of Mikes


Brand: Mikes Hard Lemonade
Agency: Amalgamated, NYC
Editor: Chan Hatcher
Executive Creative Director: Jason Gaboriau/Doug Cameron
Creative Director: Jim DiPiazza
Senior Copywriter: Tommy Noonan
Art Director: Tom Meyer
Agency Producer: James Kadonoff
Executive Producer: Claire Londa
Director: The Russo Brothers
Production Company: RSA Films, Inc
Country: United States of America
Director of Photography: Michael Bonvillain
Production Supervisor: Russel Sher
Editorial Company: Rock Paper Scissors
Sound Engineer: Sam Casas, Loren Silber
Color: Stefan Sonnenfeld Company 3
Finishing: Vendetta Post