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Examples: MIKE'S HARD LEMONADE, USA, AMALGAMATED, Mike's Hard Lemonade (In a world gone soft, someone's got to be hard)

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Mike's Hard Lemonade: Gut Check

TV-Spots   AMALGAMATED
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Released: May 2008
Advertiser: MIKE'S HARD LEMONADE MIKE'S HARD LEMONADE
Agency: AMALGAMATED AMALGAMATED
Country: USA USA
Category: Non-alcoholic drinks Non-alcoholic drinks

Credits:

Marketing guys over at Mikes Hard Lemonade brainstorming.


Product: Mike's Hard Lemonade
Agency: Amalgamated, NYC
Editor: Chan Hatcher
Executive Creative Director: Jason Gaboriau/Doug Cameron
Creative Director: Jim DiPiazza
Senior Copywriter: Tommy Noonan
Art Director: Tom Meyer
Exec Agency Producer: Claire Londa
Producer: James Kadonoff
Director: The Russo Brothers
Production Company: RSA Films, Inc
Country: United States of America
Other Credits: Director of Photography: Michael Bonvillain
Production Supervisor: Russel Sher
Art Director: Tom Meyer
Editorial Company: Rock Paper Scissors
Sound Engineer: Sam Casas, Loren Silber LIME
Color: Stefan Sonnenfeld Company 3
Finishing: Vendetta Post