MILK: JUMPERS

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Released:	June 2009
Advertiser:	FLEMISH MILK BOARD (VLAM)
Brand name:	MILK
Agency:	DUVAL GUILLAUME
Country:	Belgium
Category:	Dairy products
Awards:	Cannes Lions 2009 Film Bronze
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Savoury Foods
Title: JUMPERS
Advertiser/Client: FLEMISH MILK BOARD (VLAM)
Product/Service: MILK
Entrant Company: DUVAL GUILLAUME BRUSSELS, BELGIUM
Advertising Agency: DUVAL GUILLAUME BRUSSELS, BELGIUM
Creative Credits
Creative Director: Katrien Bottez/Peter Ampe
Copywriter: Hans & Raoul
Agency Producer: Emily Rammant
Advertiser's Supervisor: Ludo Willems/Frederik Vandermersch
Account Manager: Greet Wachters/Annelies Van Der Donck
Account Supervisor: Isabel Peeters
Production Company: LATCHO DROM Brussels, BELGIUM
Director: Manu Coeman
Producer: Julie Bosteels
Art Director: Hans & Raoul
Details
Brief Explanation:
Drink milk now for later With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk. The commercials build on how we all see our future: we all want to grow old, but we don’t want to feel old. That’s why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.