MILLER HIGH LIFE BEER: Miller High Life 1-second ads that didn't make the cut

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Released:	January 2009
Advertiser:	MILLER
Brand name:	MILLER HIGH LIFE BEER
Agency:	SAATCHI & SAATCHI, New York
Country:	USA
Category:	Alcoholic drinks
Awards:	Cannes Lions 2009 Film Silver
Tags:	Beer SuperBowl 2009 Super Bowl 2009 commercials Cannes Lions 2009

Credits:

Here are the bits from High Life's digital cutting room , rejected one-second Super Bowl spots.

In its never-ending quest to spread common sense and promote value, Miller High Life has opted not to spend $3 million for 30 seconds, and will instead air a one-second ad during the big game. Here are a few 1-second ads that didn't make the cut, and a few outtakes.

Client: Miller High Life
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
CD/Copywriter/Director: Andy Carrigan
CD/Art Director/Director: Ralph Watson
Copywriter: Mitch Gage
Art Director: Kristin Graham
Agency Executive Producer: Diane Burton
Editorial Company: Final Cut
Editor: Stephane Dumonceau,
Alex Israel
Executive Producer (Animation): Stephanie Apt
Producer: Melati Pohan,
Lindsay Nowak
DP/Director: Joe Arcidiacono