The spot, “Training,” shows a sneak peek into the life of a Miller
Liteguard in training. It takes a lot to be prepared to save men from
ruining their summer with less taste, so these women are being trained by
the best. The promotion starts May 1st in 75 markets and runs through July.
Advertised brand: Miller Lite
Advertising Agency: Draftfcb, Chicago, United States
Agency website: http://www.draftfcb.com
Chief Creative Officer: Rob Sherlock, Draftfcb Chicago
EVP, Group Creative Director: Chuck Rudnick, Draftfcb Chicago
VP, Creative Directors: Todd Durston & Berk Wasserman, Draftfcb Chicago
VP, Executive Producer: Rob Farber, Draftfcb Chicago
Director: Bryan Buckly, Hungryman
Editor: Dick Gordon, Spot Welders
Music: Wojan Brothers
Audio Post: Chicago Recording Company
The TV Commercial titled Beach was done by Draftfcb Chicago advertising agency for product: Miller Lite Beer (brand: Miller) in United States. It was released in the Apr 2011.