Miller Lite Beer: "Skirt" TV Commercial by Draftfcb New York

Tool Director Erich Joiner, in collaboration with Draftfcb, just completed a five-spot Miller Lite campaign, launching an irreverent taste-driven message for the original light beer. In each of the :30s, a man orders a light beer from an attractive female bartender who, upon determining he is oblivious to taste, slides him a bland no-name brew and tells him to come back when he loses whichever ostensibly girlish accessory adorns him.

Client: MillerCoors
Agency: DRAFTFCB
Production Company: Tool of North America
Director: Erich Joiner
Country: United States of America
Air Date: April 2010
Group CD: Chuck Rudnick
Art Director: Gordon Sang
Copywriter: Brian Siedband
Agency EP: Rob Farber
DP: Bob Richardson
Tool EP: Brian Latt
Tool EP Digital: Dustin Callif
Tool Line Producer: Joby Ochnser
Editorial: Spotwelders
Editor: Dick Gordon, Dan Maloney
Telecine: Michael Masur
Post/Effects: Filmworkers
Lead VFX/Inferno Artist: Rob Churhull
Music: Emoto Music
Sound Design: CRC
Sound Designer: Mark Ruff
Audio Post Company: CRC
Audio Post Mixer: Mark Ruff
Shoot Location: LA