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MINI Clubman: False mirror
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | August 2008 |
| Advertiser: | MINI  |
| Brand name: | Mini Clubman |
| Country: | New Zealand |
| Category: |
Cars
|
| Tags: |
Case study
|
Credits:
To launch the "Worlds Biggest MINI" - the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot traffic street posters.
Brand: MINI Clubman
Agency: DRAFTFCB, Auckland
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Hayley Marks
Editor: Will Pickering
Photographer: Fraser Clements