Client: Mitsubishi
Campaign: Unpretentious Facebook Application
Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Grant Holland and Gavin Milner
Copywriter: Kevin Steele
Art Director: Beth Fujiura
Head of Production/Managing Partner: Peter Cline
Senior Broadcast Producer: David Emery
Senior Interactive Producer: Christopher Neff
Account Director: Sandy Song
Account Manager: Cassie Jackson
Production
Live Action/Digital Production Co.: TOOL of North America
Director: Erich Joiner
DP: Mark Plummer
Executive Producers: Brian Latt, Dustin Callif, Oliver Fuselier
Line Producer: Kelly Christensen
Digital Producer/Creative: Sasha Koehn
ACD/Art Director – Renato Braga
Shoot Location: Ridgecrest, CA
Shoot Date: 8/1 & 8/2/2012
Editorial
Editorial Company: Brickyard VFX, Santa Monica
Editor: Lance Pereira
Executive Producer: Jeff Blodgett
Producer: Linda Jackson
Assistant Editor: Jeff Hayford
Completion/Special Effects
Lead VFX Artist / Colorist: Mandy Sorenson
Transfer Facility: Brickyard VFX, Santa Monica
Online: Brickyard VFX, Santa Monica
Recording Mix
Recording Studio: Eleven Sound
Date: 8/21/12
Final Mix: Eleven Sound
Mixer: Scott Burns
Asst Mixer: AJ Murillo
Executive Producer: DJ Fox
Music
Music Co: Mophonics
Creative Director: Steph Altman
Executive Producer: Michael Frick
Producer: Josh Marcy
Client Credits
EVP, EV OP, Sales Strategy & Corporate Planning: Masatoshi Hasegawa
Director, Advertising: Francine Harsini
Budget Manager: Kathy Seshiki
Sr. Procurement Specialist: Emi Clark
Manager, Interactive Marketing: Emily Yamamoto
The TV Commercial titled Unpretentious was done by Tool Of North America advertising agency for product: Mitsubishi Outlander (brand: Mitsubishi) in United States. It was released in the Sep 2012.